Working with ad filmmakers and feature film makers helped him hone his story telling skill and cra further. Every project fuelled his hunger to strive for excellence with creative and artistic inputs. Having directed a few ad films and documentaries, now he is looking forward to working with new people, agencies, products and brands - to contribute with his ideas, innovative treatment and hard work to make any brand stand out amongst the crowd in today's challenging and competitive time of social media boom and digital world.